Colin’s first car was a 1965 Ruby Red 1200 Beetle ‘Deluxe’ which led him very quickly to an obsession with all things VW. After studying art and design at Cambridge Art School he relocated to London working in various publishing and graphic design studios.
At the end of the 90s it became clear to Colin during a VW forum chat that there was very little documentation regarding Special Edition Sales Campaign models. As he was now happily embracing the ‘new media’ of the internet SEBeetles.com quickly followed. More recently Colin has branched out into merchandising for his brand and Volkswagen and automotive art – hence BEE | TLE | NESS – art and machine.
Since 2019 Beetleness has partnered with Flathead Graphix to exclusively produce t-shirts of officially licensed selected illustrations from Peter Aschwanden’s ‘How To Keep Your Volkswagen Alive’ workshop manuals.