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The Special Edition Beetles Manufactured in Mexico for Export to Europe.

A very specific period of SEB history: Volkswagen AG took the decision that when European Beetle production ceased at the Emden plant in January 1978 the dwindling demand for new Beetles in Germany and a limited number of other European countries including, initially, West Germany, Austria, Belgium, the Netherlands, Italy, and Switzerland, could be satisfied…

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Peter Aschwanden: Anxiety and Joy in the Illustration of Machines.

Okay here’s the thing about Peter Aschwanden. He was a 1960’s hippie beatnik artist that made a living illustrating technical manuals. An off-the-grid naturalist who created incredibly detailed illustrations of machines in a remote mountain cabin by kerosene lamp. He first came to my attention decades ago in high school when I gained possession of…

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